A CFO Guide to Modernizing the Revenue Lifecycle
3 Strategic Imperatives to Prepare Your Company for the Future of Business
CFOs are increasingly involved in driving digital transformation initiatives
Traditionally, CFOs have been expected to be strategic contributors on the leadership team, driving financial decision-making and providing insights to guide the overall direction of the company. They have always played a crucial role in aligning financial goals with broader business objectives and have been instrumental in shaping the organization's long-term strategies.
Today, CFOs are increasingly involved in driving digital transformation initiatives within organizations to modernize systems, people and processes. They recognize the importance of leveraging technology to streamline financial operations, enhance efficiency, achieve compliance and gain actionable insights from data. Increasingly, they are asked to contribute to revenue growth by supporting implementation of new and innovative business models or customer onboarding and self-service initiatives.
Across the board, consumer habits and expectations are changing. In order to retain and delight customers, the way businesses sell and bill for their products and services needs to change as well. For example, a customer using a cloud storage solution will only want to pay for the amount of storage they need, not more. Businesses need to adapt to that, and quickly.