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Customer Spotlight
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About DirecTV
DirecTV Ad Sales monetizes the advertising inventory of DirecTV. As a growing business, DirecTV Ad Sales focuses on key sales channels and data sources in order to drive maximum revenue. They were the first to bring cross screen and converged addressable solutions to market, offering increased reach and delivering additional frequency to households.
DirecTV also offers data which helps to capture different client types and targeting needs. This provides a level of advanced advertising expertise, dynamic product placement and loyalty rewards which create unique user experiences. Generating over $2B in annual revenue, DirecTV Ad Sales needed a solution to support their hosted buying and selling platform for targeted advertising data.
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DirecTV’s Business Objectives
- Store and process viewers’ TV and online media data from a variety of sources
- Manage multiple disparate and legacy billing systems
- Consolidate billing, collections, accounts receivables and credit management under a single solution
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BillingPlatform’s Solution
- Migrated all billing and collections activities to one single platform
- Integrated CCH Suretax and established a collections system compatible with their accounts receivables subledger to track and manage delinquent accounts
- Customized collection activities based on account size, days outstanding and open balances.
DirecTV’s Outcomes & Results
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Cost savings of $3M-$9M annually by automating billing, invoicing and closing
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With automation, processing improved from 2 weeks to 20 minutes, increasing employee productivity