Companies embracing subscription models, usage-based billing or various types of multi-element arrangements have realized the business value in recurring revenue. Primary advantages in recurring revenue include establishing predictable revenue streams, which improve financial forecasting, providing better data for management decision-making and increasing investor and shareholder confidence. While predictable revenue streams offer advantages, the rise in recurring and subscription services has added complexities in managing the quote-to-cash process. Companies moving from simple, one-time sales, serving a small number of customers with straightforward billing models, to handling hundreds or thousands of customers while bundling physical and digital products with services quickly learn revenue can become unmanageable.